This December 3, 2015 the “Taiwan- Philippines E-Commerce Seminar & B2B Meetings” was held at Dusit Thani Hotel, Makati City. This event was participated by E-Commerce and B2B companies from Taiwan and Philippines.
The purpose of this event was to strategize on the challenges and difficulties that the E-Commerce industry are dealing with like the internet infrastructure, modes of payment, and the accessibility of logistics companies.
Mr. Mark Joseph Panganiban, Business Development Head of Shopinas.com was a guest speaker in the event together with Mr. Robert Gantuangco of Tech Cellar and Mr. Robertson Chiang of Dragonpay. They were asked questions about the Philippine E-Commerce market’s opportunities and challenges.
Mr. Panganiban talked about the difficulties and opportunities within Shopinas.com as it is considered as one of the longest online marketplace in the country. The main goal of Shopinas.com is to help and guide Small & Medium Enterprises to have a legitimate online platform for their products.
He said that SMEs needs support so that they will be ready for a broader aspect of business.Education is also one of his suggestions. He stated that there should be specific courses for e-commerce so that it will result to more online marketplaces.
Nowadays, people are more likely to be mature in using social media but immature in making purchases online.
In terms of logistics, Mr. Panganiban suggested to innovate the ways of delivering the products to the customers. Instead of using trucks and vans for deliveries, motorcycles can also be used especially when there are traffic jams. He also suggested that businesses should also practice delivering on a 24 hours basis.
Mr. Robertson Chiang shared that one of the major challenges of Philippine E-Commerce is internet connection because there are only two telecommunication networks operating.
Secondly, the credit card penetration in the country is extremely low and that is the reason why there are difficulties in terms of payments.
Lastly, logistics is one of the major challenges of E-Commerce in the Philippines because of poor road network, some remote areas have no road names, and the traffic congestion in metropolitan areas.
Mr. Panganiban suggested that Filipino e-commerce businessmen should manage and innovate delivery. In terms of trends, Mr. Chiang shared that electronics and travels are the two most purchased online in the Philippines while fashion is number one in Thailand.
On the other hand, Mr. Robert Gantuangco shared that the major difficulty in Philippine E-Commerce is the challenge in understanding customers’ data. He said that E-commerce players should get insights about their customers so they can understand them better. Through this, they can duly provide the needs and demands of their customers.
Mr. Gantuangco also suggested that E-Commerce businessmen should focus their delivery in Metro Manila, Cebu, and Davao because these three are the most populated and accessible major cities in the country.
For more E-commerce updates, visit blog.shopinas.com.
Written by Anjanette Rebano