Sheila Lina Represents at the Biz On The Web forum

Sheila Lina, President and CEO of, spoke about online malls and what it takes to manage one at the Biz On The Web forum at the 2013 DOST Science Expo held at the SMX Convention Center last July 25, 2013.

From left to right: DOST Usec. Luis Casambre, DOST-MIMAROPA Regional Director Dr. Ma. Josefina P. Abilay, Shopinas CEO Sheila Lina, and Deputy Executive Director Monchito Ibrahim

The forum was hosted by the Information and Communication Technology Office (ICTO) of the Department of Science and Technology (DOST). The forum tackled topics such as blogging, internet marketing, and e-commerce.


“Who here has bought something online?” GC’s were given to those who participated.

Other well-known bloggers and founders of popular websites in the Philippines were also present at the event to speak about their own experiences and to give their expert advice. Janette Toral (founder of, Anton Diaz (founder of the blog Our Awesome Planet), Dustin Andaya (founder of, Abe Olandres (founder of, and Tere Eisma (Corporate IT head of Air 21) all gave good tips and techniques on managing and marketing a website or online business, no matter the scale.

For, a lot of effort has gone into making what it is today. What sets it apart from other e-commerce websites is its integrated e-commerce and logistics solutions (c/o Air 21) as well as its determined effort to ensure that all the sellers on its site are legitimate. The entrepreneurs that sell through’s platform and’s customers, in addition to the collective effort of the diverse people behind, have also shaped it into what it is today.


The goal of the DOST Science Expo is to celebrate Pinoy-made technology and to educate people about what science and technology can do to make our lives easier and smarter, eventually transforming our economy to a better one. Check out their homepage here.


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